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Handwritten collection debuts in Phuket, Thailand

INTRODUCING THE NEW ANDAMAN BEACH HOTEL PHUKET – HANDWRITTEN COLLECTION: PIONEERING, MODERN AND AUTHENTIC HOSPITALITY IN THE HEART OF PATONG BEACH

Accor, the largest hospitality Group in the Middle East, Africa & Asia Pacific, is pleased to unveil its first property under the Handwritten Collection brand in Thailand: Andaman Beach Hotel Phuket – Handwritten Collection. This charmingly curated hotel is now ready to welcome travellers with an authentic personality and warm connection.

“Phuket has long been a key focus for our expansion efforts in Asia, we are thrilled to introduce Andaman Beach Hotel Phuket – Handwritten Collection as our first property under this brand in Thailand. This hotel not only embodies our commitment to enhancing the tourism industry in Phuket, it also represents a significant milestone in our portfolio development in Thailand. I believe that the hotel’s unique charm and authentic appeal will provide travellers with an exceptional experience that reflects the spirit of Phuket,” said Garth Simmons, Chief Executive Officer of Accor’s Premium, Midscale and Economy Division in Asia.

Nestled in one of Phuket’s most vibrant neighborhoods of Patong, Andaman Beach Hotel Phuket – Handwritten Collection is ideally located just 250 meters from a sandy beach, surrounded by endless activities for guests to enjoy.

Each hotel within the Handwritten Collection invites guests to embark on a journey curated with the host’s passion. At Andaman Beach Hotel Phuket – Handwritten Collection, this passion comes to life as they strive to create unique encounters for travellers across the globe. This passion for travel goes beyond mere exploration of new places; it is about embracing the beauty of local encounters. The love for local exploration is translated into small details throughout the hotel. In the lobby, a series of books recounting the host’s experiences in various locations are thoughtfully placed for guests to peruse, with the books providing insights into her travels and the people she has met along the way. Guests can also enjoy a welcome drink inspired by the different destinations that the team members have explored, with each of the guestrooms, showcasing local travel and artisans guides, curated by the team.

All 157 rooms boast stylish designs with clean, modern aesthetics and soft, natural tones, with each room featuring a balcony offering beautiful views of the Andaman Sea or the inviting swimming pool area.

To cater to the palates of global travellers the hotel offers a diverse range of culinary experiences including the signature all-day dining restaurant, ‘Salt n’ Sea Breeze’, which presents a rich tapestry of Thai cuisine alongside popular Asian and Continental choices, expertly curated by talented chefs, with itsambiance inspired by traditional Thai architecture seamlessly integrated with contemporary design elements. The ‘OZONE BAR’ offers a selection of international and local cocktails paired with tapas-style bites with the decor striking an elegant balance between cosy, comfort and sophistication, making it an ideal spot for both daytime relaxation and evening entertainment.

“We believe that every guest’s journey is unique. Andaman Beach Hotel Phuket – Handwritten Collection aims to provide a carefully curated hotel experience that celebrates and honors these individual narratives, ensuring each stay is unparalleled. Our dedicated team is committed to offering genuine service and creating unforgettable moments. Our passion is to showcase the rich tapestry of local Phuket culture. We invite all guests to experience redefined modern comfort at Andaman Beach Hotel Phuket – Handwritten Collection,” said Roxana Gheorghe General Manager of Andaman Beach Hotel Phuket – Handwritten Collection.

To celebrate the opening of the Andaman Beach Hotel Phuket – Handwritten Collection, special rates starting from THB 2,000++ per night are available to guests for a limited time. This exclusive offer is valid until 30th November 2023.

With a stay or dine, guests can enjoy the opportunity to make the most of Accor’s lifestyle loyalty program, ALL – Accor Live Limitless, which serves as a daily companion for enhancing their lifestyle. ALL – Accor Live Limitless offers limitless experiences and incentives to its most dedicated members, empowering them to work, live, and enjoy themselves well beyond their time at the hotel. Becoming a member of ALL – Accor Live Limitless is simple and free of charge. Visit all.com to join.

For reservations and more information, please visit https://all.accor.com/hotel/C267/index.en.shtml or contact HC267-RE@ACCOR.COM

Andaman Beach Hotel Phuket – Handwritten Collection is located at 17/1-3, Soi Prabaramee 4, Patong 83150 Phuket, Thailand

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ABOUT HANDWRITTEN COLLECTION

Handwritten Collection was created in 2023 to bring together hotels with a unique personality, intimately reflecting the character and warmth of the people who love and look after them. Believing hotels are where genuine connections are made and authentic travel experiences are enriched, the hoteliers of Handwritten Collection invite travellers to experience a twist on traditional hospitality without turning it on its head. The guest experience at Handwritten Collection brings to life the spirit of the host, their tastes, their passions and the little quirks of their personality. Handwritten Collection portfolio is expected to reach 250 hotels by 2030 throughout the globe with properties already opened in Australia, France and China. Handwritten Collection is part of Accor, a world-leading hospitality group counting over 5,400 properties throughout more than 110 countries, and a participating brand in ALL – Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services, and experiences.

handwrittencollection.com | all.accor.com | group.accor.com

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Accor signs first Handwritten Collection address in Thailand

The Andaman Beach Hotel Phuket – Handwritten Collection is set to open its doors in Q4 2023


Above: Rooms overlooking swimming pool at Andaman Beach Hotel Phuket – Handwritten Collection

Accor, the region’s largest hotel operator, has partnered with Amchase Phuket HP (Thailand) Ltd., to debut the Handwritten Collection in Thailand, with the Andaman Beach Hotel Phuket – Handwritten Collection, set to open in Q4 2023, redefining guest experiences at this iconic address.

Situated in proximity to Patong Beach, the Andaman Beach Hotel Phuket – Handwritten Collection offers 161 meticulously designed guest rooms, each featuring a private balcony that embraces the island’s natural beauty.

The property rebranding marks the debut of Thailand’s inaugural Handwritten Collection, following from the recent signing of the brand’s first address in Singapore. Anchored in a commitment to authentic hospitality and style, the Andaman Beach Hotel Phuket – Handwritten Collection will mirror the persona of its hosts, striving to craft sincere and heartfelt encounters.

 Above: King Room with Ocean View  

Guests are invited to partake in an authentic journey, where interactions echo the warmth of the local community. At its core, this midscale retreat offers an innovative culinary experience, with the hotel’s all-day dining restaurant becoming a hub for gastronomic exploration. Guests can also enjoy pizzas and Indian cuisine at the dedicated dining outlets, with the bar providing a space for meaningful connections in an environment that harmonizes style with accessibility.

For holistic rejuvenation, the spa will introduce treatments that align with the locale’s spirit, catering to both body and soul. This tranquil sanctuary will offer reprieve, allowing guests to recharge amidst serene surroundings.

The swimming pool, nestled amidst lush greenery, will beckon guests with its tranquillity, offering an ideal escape to bask under the sun. The contemporary fitness centre is set to encourage guests to prioritize wellness, offering state-of-the-art equipment for an active lifestyle during their stay.

Garth Simmons, Chief Executive Officer of Accor’s Premium, Midscale & Economy Division in Asia commented: “The Andaman Beach Hotel Phuket – Handwritten Collection is a testament to our commitment to delivering an unparalleled guest experience. The partnership with Amchase Phuket HP (Thailand) Ltd. and the launch of this hotel mark an important milestone for Accor in Phuket, one of our strategic destinations. We are excited to offer a distinctive blend of heartfelt hospitality and stylish accommodation.”

Michiel Lugt, Andaman Beach Hotel Phuket – Handwritten Collection General Manager added: “We are delighted to be working with Accor in debuting the Handwritten Collection in Thailand with the rebranding of our established hotel. We eagerly anticipate the arrival of our first guests, who will experience a tranquil sanctuary, perfect for relaxation and meaningful connections, promising an unforgettable escape in the heart and soul of Phuket.”

Strategically positioned on the west coast of Phuket, the Andaman Beach Hotel Phuket – Handwritten Collection offers swift access to key attractions, with Patong Beach located  a mere 2 minutes’ walk away, while the cultural gems of Phuket Old Town are a 30 minutes’ drive away. Phuket International Airport is conveniently located within an hour’s drive of the hotel.

Above: Social Space

The Handwritten Collection brand, launched by Accor in January 2023, is comprised of charming bespoke hotels that offer an intimate and stylish hospitality experience. The brand seeks to offer a variety of hotels with individual personalities, intimately reflecting the character and warmth of the people who look after them. Like a handwritten note, each host’s individual touches are subtly encountered at select moments throughout the guest stay – from a warm welcome that cascades into conversation, to freshly baked treats. Accor has already opened addresses in Australia, France and Estonia under the Handwritten Collection, with a healthy pipeline of hotels throughout the globe.

As anticipation builds toward the October 2023 opening, the Andaman Beach Hotel Phuket – Handwritten Collection promises an experience that is refreshingly human—a genuine embrace, a heartfelt welcome, and the opportunity to forge real connections.  

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ABOUT ACCOR

Accor is a world leading hospitality group offering experiences across more than 110 countries in 5,400 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 40 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion.  Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on Twitter, Facebook, LinkedIn, Instagram and TikTok.  

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